DEADRABBIT
A bold skateboard e-commerce experience combining street culture, distinctive product collections, brand storytelling, and online shopping within one energetic platform.
/// Informing decision-making: The visual system uses a black, white, and vivid orange palette, oversized italic typography, sharp geometric shapes, and directional graphics inspired by skate culture.
/// Usability and Accessibility: The website was structured with reusable product cards, collection pages, wishlist functions, editorial content, and consistent navigation across the shopping journey.
/// The challenge was to present detailed product information and brand stories without weakening the rebellious personality of the Dead Rabbit identity.
/// Informing decision-making: A modular layout, clear content hierarchy, strong product imagery, and consistent visual cues balance usability with an expressive streetwear aesthetic.
