Gladia Heights
Led the creative direction for Estiva, a premium real estate development by Keppel and Phu Long, encompassing the master website and three sub-projects: Estiva Charm, Estiva Villa, and Estiva Heights. Established a cohesive digital design system with refined editorial aesthetics, elegant typography, and architectural storytelling—ensuring each development retained a distinct identity within one unified brand experience.
The visual direction combines elegant serif typography, spacious layouts, soft cream backgrounds, deep blue text, and turquoise accents. Organic curves, water-inspired details, and natural imagery reinforce a peaceful yet sophisticated living experience.
/// Usability and Accessibility: The website was structured around responsive content modules for project introduction, property highlights, master plans, amenities, location maps, lifestyle stories, and lead-registration forms across desktop, tablet, and mobile devices.
/// The project contains a large amount of technical, geographical, and lifestyle information. Presenting everything without a clear hierarchy could overwhelm potential buyers and weaken the emotional appeal of the residential experience.
/// Immersive architectural visuals establish interest first, followed by concise project facts, maps, amenities, and contact actions. Consistent navigation and modular storytelling help users explore the project naturally while preserving its premium positioning.
